This print advertisement is for the pop artists Mika’s ‘the boy who knew too much’ album released in September 2009. Mika as an artist stayed true to his genre of pop with most of his songs being self reflective whilst still incorporating joy and happiness.
The album title ‘The boy who knew too much’ firstly has childlike connotations due to the use of the word ‘boy’ this is expressed further due to the main image. The main image consists of a montage of images including a boy with his head in a book and a scary setting outside of the window, I believe this was the way to express inner thoughts possibly portraying the album as his collective thoughts.
The fact that the artists name is written in a futuristic font and both the album title and artist name are written in white again having futuristic deductions. This links in with the background image of outer space and could again be a representation of the artists thoughts and maybe their unconventional way of thinking.
When focusing on how this advertisement represents the genre from an audiences point of view, as the audience i was drawn to the bold colours straight away which for me is an expression of the fun side to the genre, but at the same time due to the unusual design I thought that it would be alternate pop that went against the stereotypical ideas of that genre.
As for the type of audience it would attract it would have to be a direct address due to the fact that the design is in no way simplistic and doesn't really convey one pure genre so people would have to previously know the artist to be interested in this advertisement.
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