Teacher Feedback

Kharis, your research work has been consistent and impressive. Your input into group decision making during the planning work has been impressive, showing a clear understanding of the skills required for level 4 production work. keep up this very good work and your enthusiasm!
Target: add your notes on Marxist theory and subsequent analysis of Inner City Life.

Music video- Marxist Approach

Goldie- Inner City Life!

 

 



The videos narrative explores the lives of those that live an 'inner city' life meaning those specifically living within a council on estates, people with everyday worries such as bills. The artist is basically trying to highlight the reality of those that struggle. The setting and mise-en scene included in the video effectively come together to challenge the stereotypes that the dominant institutes have put in place in relation to the people represented in the video.
The video chooses to portray the message that the inner city lives has its struggles but it is not purely just the violence and negativity people believe surrounds it a Marxist would agree that this is a positive way to represent this ideology as it is highlighting reality.
The target audience for this specific text would be the people that the video is trying to represent this can be said due to the fact that these people would appreciate the true representation as apposed to the stereotype they are usually represented with.

Choice of Track

As a group we have chosen to use the track Dreamsville by Tomm Tripp, this was a final decision due to the fact that the song had the best peer feedack and collectively we felt the song had the best possible video outcomes as the song didn't limit our creatvity.

Summary of peer feedback!

We played our three possible song choices to our peers this is a summary of the feedback


Jasmine Lauren- I resign
-Vocally the track and artist were strong
- The song leans toward a mixture of narrative and performance style due to the fact that it was an R'n'B track.
- The track had limitations because it would become stereotypical of a music video of that genre so our audience wouldn’t find anything within it that stood out.

Tom Tripp- Dreamsville 
- Although the song came from a 'grime' background it didn’t have the usual lyrics so due to the fact that the lyrics were somewhat aspiration it opened up video possibilities.
-The song made the audience picture a narrative based video that pictured the life of the artist.
- the audience also felt that there was a risk that the video may become a stereotypical grime video and as a result could end up looking very cheap and unprofessional.
- Also the audience thought the performer would have to be very comfortable and maybe even already someone that could carry the look.

JW- Intrigue  
- The track was a typical slow R'n'B track so therefore leaned toward a narrative and performance based video.
- It would be difficult to find an artist so comfortable to perform to the song
- Due to the nature of the song video ideas if not stereotypical would be limited.

Missy Eliott: All in my grill analysis!

In What Ways are women represented in the text? Missy Elliott chooses to subvert stereotypes within this music video. This can be said as throughout the video as the main character she is seen to dominate the males and move between cars and men due to the fact that she is unsatisfied. This representation of women would be frowned upon in a feminist eye. There is also the feeling of female authority as the police officers who due to their job role have dominance were all female this again was the artist’s way of reinforcing that female empowerment. How are men represented in the video? As the artist made the choice to make females hold the main power the males in the video seem to take the stereotypical role of females in a hip hop genre. i say this because there is the medium shot of the male and female in the video, during this shot the female is fully clothed whereas the male is topless. This proves to be effective as is seems be the reverse of normality due to the fact that it is usually the females in videos that are almost exploited due to their bodies. How might female audiences respond to this text? If this video was considered in a post- feminist view it would be seen as an empowering representation of the female gender as exploits the male gender and portrays them as beneath women. Whereas if it was considered by a feminist audience they may believe that artists choice to show the moving between men and overall masculine undertone to the females in the video is a misrepresentation of the gender.

Michael Jackson- You Rock my world analysis!

This music video appears to adhere to the theory of Vladimir Propp, this is a charcter based theory that relies on stereotypes to name the separate 'characters' within a piece of media text. When focusing on the main character Michael Jackson he falls into the stock character role of the hero, due to the fact that he is seen to win the dance battle and save the girl within the video with the assistance of 'the helper' Chris Tucker. The video also provides a chance for the stereotypical 'Princess' that seems to be in danger and need of help from the person who holds the lead male role. Intertexuality is also evident in the music video as some of the 'villains' in the video are actors famous for there villain roles in films. The best example of this world be Marlon Brando's feature as he is well known for playing the character of the godfather, so as soon as the audience sees him in the video they already have an assumption as to the role he will play. Michael Jackson also uses this video to play homage to himself by referencing his songs from the past such as 'the girl is mine' and 'beat it'. Chris tucker also imitates Michael Jackson's style of dance and speech.

Britney Spears: Post feminist and Feminist views!

Britney Spears as an artist regularly portrays a rather sexy and dominating attitude through her music and appearance. Focusing on her video ‘I wanna go’ I am going to outline the different feminist and post feminist views that may be raised throughout the video. Feminist view: -This view would state that the video is a typical version of a bad representation of females. -The main artist throughout the video is seen to use her minimal clothing and flirtatious nature to get males attention. -the female artist flashes the male police officer to prevent getting a parking ticket this objectifies women and their bodies. -The language used by the main artist would not be accepted. Post Feminist view: -A post feminist view of the video would be that is represents women in a positive light due to the fact that she is seen to be dominant an strong -The video suggests the main artist has power over the male gender, there is an example of this when she groped the male in the video, this would stereotypically be done by male to a female. -There is then a scene where the artist is seen to gain ‘powers’ and take down the paparazzi who are all males. This again is a representation of female dominance.

Lady Gaga: Postmodernism

Lady gaga telephone postmodernism from kay95carter

Teacher Feedback

Kharis, you must now add all recent work completed. in addition, you need to summarise the main theoretical concepts we have studied i.e. feminism, post feminism, post modernism and Marxism. Doing that will put you in good position to achieve well in this aspect of the A2 Production.