Goldie- Inner City Life!
The videos narrative explores the lives of those that live an 'inner city' life meaning those specifically living within a council on estates, people with everyday worries such as bills. The artist is basically trying to highlight the reality of those that struggle. The setting and mise-en scene included in the video effectively come together to challenge the stereotypes that the dominant institutes have put in place in relation to the people represented in the video.
The video chooses to portray the message that the inner city lives has its struggles but it is not purely just the violence and negativity people believe surrounds it a Marxist would agree that this is a positive way to represent this ideology as it is highlighting reality.
The target audience for this specific text would be the people that the video is trying to represent this can be said due to the fact that these people would appreciate the true representation as apposed to the stereotype they are usually represented with.
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