Soca Queen is the debut album by Soca artist Alison Hinds; it was released in physical format on October 16th 2007 in Canada and was released later that year in the Caribbean. The album featured the hit single ‘Roll it Gal’.
The album title Soca Queen straight away exposes the audience to the genre of music this is done as Soca is a niche genre and attracts a specific genre that look for that music. When thinking about the effect of the title is begins to create a sense of confidence coming from the artist as it becomes a disguised claim that she is so good she is royalty. The style of font used on the cover is quite sophisticated and is written in yellow, this reflects the idea of royalty associated with album’s title Soca Queen’.
The image and background that features on the cover are significant and play a key part in bring the album title to one with the choice of cover. Firstly the main image is a close up of the artist, this becomes suggestive of the music on the alum, portraying it as music specific to the artist as she is the main feature of the cover and it also makes the album seem as though it has a more personal bond between the artist and fans. The fact that the only other focus point on the image happens to be her jewellery which is gold creates the stereotypical link between wealth and royalty as she is wearing gold. The colour gold is also the dominating colour of the background firstly again connotes royalty but also as it is simply one colour suggest the simplicity of the music.
Although the audience is immediately exposed to the genre of the album due to the album title the elements of the cover differ to the regular representations of the genre. This can be said as Soca is a genre regularly linked with parties, sex appeal and big bold colours but this cover features neither of those qualities.
As this is the product of a niche genre it will surely attract only the audience that follow and enjoy the genre or the artist making it less accessible to a wider audience range.
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