This print advertisement is for the UK Grime artist Wretch 32 debut studio album, that was released in the UK during 2008 prior to the artist signing with record label Ministry of sound.
The first thing as an audience you are drawn to is a medium shot of this artist presents the idea of his dominance straight from the start. The background image is of a high rise buildings that have been spray painted this along with the title of the album ‘Wretchrospective’ creates the feeling that he is making music to represent where he came from and it also connotes the down to earth and grounded attitude of the artist.
All of the writing on the advertisement is written in a square shaped font, this could be to represent the strength and masculinity of the artist and their music.
This advertisement adheres to the stereotypical representations of hip hop and grime as it clearly shows the view of them coming up from the ‘ghetto’ and making it big and keeps the whole power and masculine views of the music. The targeted audience of this advertisement would be mainly males due to the colour scheme of black and blue and also teenagers due to the type of music it is advertising.
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