For our A2 Media Studies Coursework our task was to use a song from a unsigned artist based in the Uk to create a final music video and a set of ancillary texts that included a Cd cover (front and back) an inlay along with a print advertisement.
Friday 19 April 2013
Media Evaluation: Question Two
How effective is the combination of your main product and ancillary texts?
As a group I believe we have created an effective brand
rather than separate pieces of work. I say this because when taking into
consideration the design of every element of our products they resemble and
replicate the genre we were trying to initially portray. We did this through
the choice of costume, keeping it similar and thinking about the connotation
the costume may have. We also created branding around the performer we decided
to use, as we wanted our performer to look somewhat stereotypical but at the
same time challenge some of the stereotypes through the way they are presented
in the video.
When it comes to selling our artist it has become evident we
have tried to target our audience directly by using and developing some of the
conventional ideas that run with the genre of Rap. However we have also made
our artist appeal to others through our design elements making the products
easy to market and advertise. Collectively the choices that we made for our
main product and ancillary texts have an effect on audience appeal and the
attempt to sell our artist. In my opinion I feel the artist we have created
will be one that our targeted age range of mainly males will find easy to
relate to, especially if they take the role of an active audience member
creating music themselves. I say this as the artist we have formed doesn't portray the typical luxury lifestyles associated with rap that involves the
materialistic side to the career, but chooses to show the ambition routed
within a rap career. This lessens the boundaries that are usually in place
between an artist and an audience member; this is a factor I believe heightens
audience appeal.
There is also the overall consistency that runs through the
ancillary tasks keeping the colours similar and representing our genre to the
best of our ability. Main images and typography for us proved to be key when
doing this as again we wanted our branding to appear strong. This has helped
our group produce an artist that seems three dimensional in the sense where you
see the fun side present on the inlay and in the video where a lot of the time
he is captured smiling or laughing but a more serious side which is present on
the main image of the Cd cover.
Within the industry at this current time there is a market
of young artists similar to the one we have created that are thriving due to
the support they receive from many well known institutions. Well known radio
stations and popular music channels dedicate time to promoting artists to their
audiences labelling them ‘upcoming artist’ or ‘fresh music’. Saying this if
this track was to be shown I feel TV channels such as Channel Aka, an
underground music channel that focuses on mainly UK talent would be one of the
ongoing promoters of this track as they have become the channel for artists
that want to produce and promote UK rap, this is what their audience watch the
channels to see. There is also the chance that Mtv Base a very well known channel
would have this song and video featured on their ‘Official UK Urban Chart’ this
is a chart that features many UK rap artists that are fairly unknown.
Although we were successful when creating the combination of
our main product and ancillary texts there is room for the poster to portray
our intentions in more depth, as i believe the other products we produce
strongly link in with the branding however the simplicity of the poster could
be misread by our audience who may not be able to find any direct link.
Media Evaluation: Question Three
What have you learnt from audience feedback?
Audience Feedback
After collecting audience feedback i feel we have clearly created portrayed the three dimensional artist we wished to create. I say this because we received comments on how the artist was portrayed in the video and also how the ancillary texts we created did not typically represent the rap genre. for us this meant we were successful in creating an image that was appealing to all.
With this being said we made improvements to our poster adding purple as it is present on the Cd covers in an attempt to link the texts through their design.
Teacher feedback
during the productions stages of working we received feedback from our teacher in various areas that had an impact on the final work we produced, these areas include:
- Capturing Footage: After filming and capturing as a group we had to go through the process of sorting through the footage we had collected. Using the feedback gained from our teacher we were able to focus on aspects such as framing and lighting to ensure we were effectively selecting footage.
- Portraying our genre: As a group we had to create a poster each before coming to a final decision as to which would be the design we used. To come to a decision we took feedback from peers and also our teacher who communicated the idea that the colour scheme would be important on the poster, when it came to representing our genre. From this we were able to create a new poster with a simple design that used the images to represent our genre.
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